Production of glasses
L’Amy Group launches a new capsule collections of eyewear inspired by the most desiderable scooter.
Vespa is the most lovable scooter in the world, recognized as a universal symbol of elegance. Now for those who love this true icon of Italian style, Vespa becomes a wearable accessory.
It was in 1946 that the first Vespa was produced at Pontedera. For the 70th anniversary L’Amy Group launched a lively and attractive new collection, which celebrates, through a mixture of tradition and innovation, the story of a scooter which has become an exemplar of design and the most refined Italian elegance.
The collection of glasses and sunglasses, all of which are designed in Italy and some also made in Italy, combines futuristic materials and curves with classical and elegant lines in a renewed spirit. This same combination has made Vespa famous all over the world with over 18 million models spread over five continents.
To celebrate this legend, symbol of youth and freedom, the lines which had made Vespa famous are reflected in the frames, personalised with this exclusive brand, which recall the fascination and the exclusivity of Vespa design. Coloured, mirrored or graduated lenses with classical, retrò or avant-garde frames are avaible for everybody.
The new collection, which will be shown at an exclusive event during the Mido Fair, will be distributed through a selection of eyewear outlets and Piaggio showrooms in different countries.