Production of glasses
The story of New Balance begins at the dawn of the 20th century in Boston, Massachusetts when William J. Riley, a 33 year-old English immigrant committed himself to helping people with problem feet by making arch supports and prescription footwear to improve shoe fit. 100 years after a humble beginning, New Balance remains committed to their heritage of fit and comfort for athletes all around the world.
New Balance products are the perfect blend of function and fashion, giving you the performance technology you need and the style you want.
L’Amy group. and Eyewear Designs have entered into a multi-year distribution agreement offering complete collections of ophthalmic frames and sunglasses for men, women, and children (opts only).
As in New Balance footwear, the New Balance Eyewear collection features the New Balance trademark of:
The spirit of the first eyewear collection incorporates freedom of movement through careful design and lightweight materials and bold sport spirit through striking color combinations.
Color. Color. Color…
This being a key element in NB footwear design—likewise in ophthalmics and sunglasses both, they’ve played with unexpected color combinations using 3 or 4 colors in one frame.
A combination of vintage and modern shapes and a total of 13 polarized sunglass models and 39 optical models will be introduced. This first collection is more of a lifestyle, “after-the-run”, trend conscious offering. However, future collections will feature patented performance features, speaking more to the hard-core sport-active consumer.